For those who have been down-under, you’ve most likely quaffed a Victoria Bitter beer. Until just recently, you’d have to cross the border to our northern neighbors to get one. Nowadays, thanks to Molson in Canada and Miller Brewing in the States, you can get it in America.
But there’s a back-story to VB. Back in 2009, Carlton United Breweries messed with its recipe to save money. This session beer dropped from its original 4.9% to 4.6% ABF. That put Aussies up-in-arms.
Good news. The .03% is back. The taste is restored to its full-flavor. Wallabies are kicking ass once more. It’s ridgy-didge time all over again!
The company on September 4th, 2012 says that the people who coined the motto, “A hard-earned thirst needs a big, cold beer; and the best cold beer is Vic – Victoria Bitter” will be stocking shelves around November 1st.
The CEO posted this on VB’s website: “As you can understand, it takes a while to roll out a change as significant as this and in celebration of the return of the original big cold beer, we decided it was fitting to make a few other changes while we were at it. To start with we will be bringing back the unmistakable and iconic packaging – including reinstating the “Victoria Bitter” name on our labels and cans. We are doing this because we are proud of our name and proud of our heritage.”
So, what does it taste like?
Calm down. It’s not that bitter. Nor is it pale ale. Victoria Bitter is a lager.
This stuff is nearly bubble-less and slides down the hatch with ease. When you crack-open a Vic Bitter, make sure the brew is near freezing. Critics note that at such a low temperature, your taste buds are put to sleep. Others mention that might be a plus because it’s a little tinny-flavored.
Who cares what the nay-sayers write. Just look at this statistic: Vic has 1.67 million regular drinkers in Aussieland. It was a top seller for almost two-decades. The brewmeisters hope that by reverting to the original recipe, they’ll give the new number one, XXXX Gold, a run for its money.
CH would like to thank Stan at Beertaps.com for the post!Shaken, Not Stirred: Snip and Sip, VB in America by David Sabot