Profile of a Boutique Cigar Brand
Many would say Jeff and Nada Jumper are living a cigar enthusiasts dream. Both are avid cigar smokers who also own their own boutique cigar brand, Nadi Cigars.
Like most cigar smokers, Nada and Jeff spent their time in cigars shops, smoking great cigars and enjoying the camaraderie of others. They also got to know and like many people in the cigar industry. At one point, they were given an opportunity to create a brand with the help of an ex-Davidoff employee and jumped at the chance. Nadi Cigars was founded by Jeff and Nada in October of 2011.
The next step was to come up with a blend for their new boutique cigar brand. After months of testing blends and making tweaks here and there, Jeff and Nada decided to offer Nadi Cigars in two blends; the Classic Connecticut and the Classic Habano. The strength profile would be mild to medium, respectively. These two blends were created in 5 sizes; Corona, Robusto, Lancero, Torpedo and Toro. Another decision that was made was to offer these specific vitolas only at brick and mortar shops. Finally after months of research and development that included cigar band designs and packaging, Nadi Cigars debuted at Buckhead Cigars in Atlanta, GA.
I think at some point, most cigar smokers entertain a romanticized thought about having their own cigar brand. As cool as this idea is, there is a lot of work involved in owning your own boutique cigar line. Both Nada and Jeff have full time jobs and devote all of their spare time promoting Nadi Cigars. Their marketing plan includes using social media along with frequent visits to cigar shops and attending cigar related events. Being a boutique brand, all of the cigars are distributed from Jeff and Nada’s Southwest Florida location. As inventory runs low, the factory in the Dominican Republic manufactures small batch runs and ships them to Florida.
There are some interesting future developments in store for Nadi Cigars. Nada and Jeff have plans for a fuller bodied line and also two new “his and her” blends. The “his and her” line will be packaged in a single box, half “his and half “hers”.
Nadi Cigars can be found in approximately 50 cigar shops. You can find the brand in many Florida tobacconists along with shops in Delaware, Georgia, Maryland, Pennsylvania, Tennessee, Texas and Virginia.
Nadi Cigars - A Boutique Cigar Brand Profile by Tom Ufer