Cigar Industry Leaders: Mike Giordano
Title: Owner of Cigar Caddy, Cult Cigars, Big Easy Tobacco and Quality Importers. Plus more!
Where did you grow up? 40.6844° N, 73.4494° W
Favorite Candy? Pop Rocks
Animal? The Himalayan Alpaca
Movie? I’m Gonna Git You Sucka
Food? Pâté de Elephant
Sports Team? Harlem Globetrotters
If your house was on fire, what would be the first item you would grab? All the Lionel Richie LP’s and potted meat
If you were a superhero what powers would you have? Sonic Gastro-Bombs, and the ability to disappear
If your life had a theme song, what would it be? Rock the Casbah
If you had a warning label, what would yours say? Beware, I’m the guy your parents warned you about.
If you could travel anywhere right now, where would you go? Easter Island
Cigar: Because without cigars there would be no cigar accessories
Cutter: Because without cutters, we would have to bite the end, and that’s almost as disgusting as chewing it.
Lighter: Because without lighters, we would have to chew tobacco, and that’s disgusting.
Humidor: Because without humidors, I wouldn’t be asked to answer these questions.
Mike and his wife Marilyn wear many hats. Okay, how much of an understatement can that be when they own 10 businesses? That’s beyond an understatement!
They wholesale humidors and accessories to retailers everywhere. They do pipes! They do vapes! They make their own cigars! They have Cuban artists design and paint their fabulous artwork, like the creepy artistry you see on all the Blood Red Moon packaging. They wholesale wine. Coffee. Super high-end shoe cases! Jewelry boxes and cuff link boxes. I’ll give you a clue here – if it’s rectangle and made out of wood…they probably have it.
When they have an advertising budget of $20K, they make daring decisions like, let’s give away $20K worth of free cigars as advertising instead of putting a print ad in a cigar magazine. Because honestly, a piece of paper isn’t going to tell you the quality of their sticks. But smoking your first one sure will! You’ve got to love that logic – gives us free smokes!
Besides all that, they have a blog and they utilize their socials: Twitter, Pinterest, Facebook and Tumblr. They go to CigarFest each year and they do the IPCPR tradeshow every year. They definitely have their finger on the cigar pulse.Cigar Industry Leaders to Know: Mike Giordano by David Sabot